ASDA and NHS partner on mouth cancer initiative
ASDA and the NHS have partnered to provide vital advice on millions of toothpaste tubes and mouthwash bottles encouraging people to contact their GP or dentist if they notice any potential symptoms of mouth cancer.
The company’s own brand of oral hygiene products will now feature NHS advice in more than 500 stores across the country. The guidance will be clearly displayed on the packaging, along with a link to more detailed information about mouth and throat cancer on the NHS website.
The aim of the partnership is to raise awareness of symptoms that could indicate cancer, such as an ulcer that lasts for three weeks or more and encourage people to contact their GP or dental practice and get checked as early as possible.
Making this small change to our packaging means we can make a big difference
Sam Dickson
The new NHS partnership was launched on World Head and Neck Cancer Day in July.
Sam Dickson, Asda’s vice president for commercial strategy, operations and own brand, said: “Asda sells more than two million of these everyday items each year, so making this small change to our packaging means we can make a big difference in encouraging shoppers to be more aware and to highlight what they should do if they find any new or unexplained changes.”