A simple plan
Mydentist in bellshill has a new name and new premises – but the same emphasis on excellent customer care and quality services
Before relocating to its new practice, space was a huge issue for the rapidly expanding Orthoworld. The previous practice “was bursting at the seams”, according to clinician Umar Rehman. Now, having moved to their expansive new home, all that has changed. That isn’t the only difference, either. IDH’s flagship practice in Scotland also has a new name: mydentist.
Step inside this contemporary practice, in the heart of Bellshill, and you will be as impressed as the patients who are treated here. In fact, the November arrival of the state-of-the-art mydentist in Main Street (the first of its kind in Scotland) created a bit of a stir locally, so much so that passers-by popped in to admire the décor.
With laminate flooring, floor-to-ceiling windows, low-profile tables and beanbags, the reception area is unlike that of any other orthodontic practice in the country.
Caring about patients and their experience is an important job
Its teal, white and grey colour scheme is far removed from the usual clinical whites. And its open-plan reception and waiting area for NHS patients boasts a bright and airy welcoming space. For private patients, there is a separate relaxation room. With carpets, dim lighting and comfortable armchairs, it has a beauty spa feel to it. There is also the added benefit of a private consultation room for those who wish to discuss treatment away from the surgery environment.
The interior has been designed with the patient in mind, something that was very important to Practice Manager Karen Richardson and her staff.
Clinician Alex Hamilton, who joined the practice 10 years ago, said: “For the new practice, we didn’t want an overly clinical feel, nor did we want patients going from one tiny room to another. We wanted an open-plan reception area with lots of space, so it was as bright and airy as possible.
Karen said: “One of the biggest challenges was continuing this feeling of openness to the clinical areas while also maintaining patient privacy. The transformation has exceeded all our expectations.”
It’s not just the location, square footage, décor and name that have changed at Orthoworld – technology has advanced too. At mydentist there is a fully digital X-ray suite, and a computer-controlled pneumatic tube system that delivers used and sterilised equipment. This gadget is the first of its kind in a dental practice.
Soon the practice will benefit from a 3D scanner, which will reduce the need for storage, as all models of patients’ teeth and jaws will be electronic, thus reducing the need for them to be stored on site. This also makes them readily available at the chair-side and to forward on to referring dentists. Soon, patients will receive “before” and “after” models at the beginning and end of their orthodontic journey.
Patient experience remains paramount at the practice. This is enhanced by extended opening times until 8pm and scheduling of appointments from 8am.
Clinician Krystyna explained: “Caring about patients and their experience is an important job. Dentists trust us with their patients and we take the responsibility very seriously. We want to give them the best treatment and the best experience. We hope they go back singing our praises.
“Dentistry is constantly evolving and all of the team at mydentist are committed to keeping up to date with the latest techniques and treatment philosophies.
“We love doing orthodontics – it’s our passion. We are committed to the NHS and provide NHS treatment for qualifying adults. In fact, 80 per cent of our patients are NHS. We want to prove it is possible to provide high-quality orthodontics in an NHS environment. For patients who do not qualify for NHS treatment, there are a number of options including a subsidised rate for children and interest-free payment plans for adults, so we try to make it as affordable as possible.”
A quote above the reception of mydentist says “a beautiful smile can change your life”, and mydentist will continue to change lives with their wide range of brace options: from self-ligating brackets, that can achieve results in as little as six months, to the latest aesthetic options including Invisalign and Inman aligners.
Umar added: “When we take a patient’s braces off, and see them smile, it’s the best job in the world.”
*Now mydentist has been launched, IDH aims to have 100 more mydentist practices by the end of March, and the full estate rebranded by the end of the year.
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